Ari Herstand (Ari's Take)

Hi Ari,

Congratulations on your success and thank you for the inspiration. I recently moved to LA with a bachelors degree in marketing with a dedication in music business. What advice do you have for someone who is trying to become a band manager but has no experience? I've been doing a lot of networking, talking with musicians, and reading anything I can get my hands on but i'm not fully satisfied with the level of my progress. With a lot of competition in the industry, i've had little (or no) success in landing an internship or an assistant position and i'm contemplating going back to school just to qualify myself for internships (college credit) with management companies. I know my angle is a bit different than yours but the industry can overlap in many ways. Your advice would mean a lot!

Adam Knowles

Ari Herstand (Ari's Take) responded on 08/05/2015

Hi Adam, how often are you getting out and seeing live music? The best thing you should be doing right now is seeing music around LA and finding a band you LOVE who doesn't have a manager. See a few shows, stalk their stuff online, become friends with them and offer to manage them. Even though you're not at a management company, many bands will work with anyone who wants to be their manager - as long as their trustworthy, have a strong work ethic and are knowledgable (reading industry blogs and books are a great start).

What kind of music are you into? I can make some recommendations on venues' calendars you shoudl be looking at to find your bands. I can also point you in the direciton of some great LA (unsigned/unmanaged) talent.

Come to my show at the Hotel Cafe August 20th. I hit at 9pm, but get their early to network and see Jesse Thomas at 7 and Meiko at 8. Both phenomenal singer/songwriters.

Also, come to Open Space on Fairfax this Saturday for Sarah Hollens release show.

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