Ari Herstand (Ari's Take)

If you had any new insights on music marketing companies that would be great. Which ones to chose or why not to chose them (depending on your views on it). Thanks

Ari Herstand (Ari's Take) responded on 12/24/2015

Hey Savoy, I can't recommend any marketing companies unfortunately because it really comes down to what are you looking to do with them. Why do you want a marketing company? What are you looking to promote? A song? Album? Tour? Break it down to the core of your problem. If you're looking to promote a song, you can do that much more effectively than any marketing company by approaching blogs directly. You can find the best blogs to hit up on Be realistic about your pursuits. You aren't going to get a Rolling Stone article if you don't have any online buzz regardless if you have an expensive publicist / PR company. You can run very targeted Facebook ads on your own that are relatively inexpensive. You know your audience, so target it with the ads. Also, you can get very creative about your marketing pursuits because you know your audience better than any PR company.

Check out the book Music Marketing for the DIY Musician to help craft your approach. Good luck!

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